There are two things people love in America: attention and money.

When America uses power, it makes people angry, but it gets their attention.

Operating an animal shelter takes a lot of money, and a majority of people cannot afford a large donation. So the Buddy program, at a small cost, gives everyone a chance to help out.

According to USA today, the average length of an attention span of a man in America is 23 minutes.

This has got the attention of every CEO in America, ... How long can the president give mediation when he has all his friends calling him or [presidential political adviser] Karl Rove telling him there needs to be action.

The idea of taking this very modern 21st century story of tender love between two cowboys and putting it into the time period of an old Western opens up the floodgates for telling jokes. Comedians can't resist because we all know what a cowboy movie is and this challenges it.