There are well-intentioned advertisers out there that do not understand where their ads are appearing. It is easy to shame those advertisers, but that does not solve the problem.

In terms of what we offer to advertisers, it's an accessibility to a college audience that is pretty unparalleled,

Without a clear understanding of the factors that may help or harm their reputation, and a way to manage their reputation, senders will have no incentive to participate.

The time is right to look at things like our corporate tax rate itself, and specific areas of stimulating the economy in terms of investment of plant equipment and competitive depreciation regimes.

It can have a real effect as to how many people say yes.

The government should also be constantly reviewing and reforming the tax system to improve Australia's ability to compete.