There has never been any proper commitment to marketing these artists and their music. We are not Sony.

The artists realise it will take time. It is an upliftment process.

This agreement exemplifies our commitment to finding new ways our artists' music can be experienced across emerging platforms and distribution channels.

We have all labels except for Sony and we are working with them and we know their artists would like to be a part of this launch - and we hope they will join us soon.

There are tons of great Christian artists who don't have access to the marketing machinery to get their names and music into the right hands. And there are a wealth of venues ? from churches, to coffee houses, Christian colleges, concert promoters, and Christian music festivals ? that are looking for these talents.

We have recently been given a mandate by the Johannesburg City Council to add leisure tourism to our commitment to boosting business tourism to Destination Johannesburg. We are putting into place a dynamic new marketing strategy this year.