There is a demand. Muslims' values and belief systems are different, and many of them have refrained from entering the world of finance using conventional mortgages and interest-bearing accounts.

The UK wants to be recognized as a major player in Islamic finance.

This is a key market for us.

It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.

We can find common qualities and common values that have made Britain the country it is. Our belief in tolerance and liberty which shines through British history. Our commitment to fairness, fair play and civic duty.

If you don't know what you stand for you will sit down.