There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

In advertising, sex sells. But only if you're selling sex.

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'