There is a long list of things that are new this year. Besides all of the new things to do, this will be the first year that we are having performances.

Other years, this really was for the kids, but we've realized that a lot of this is good for parents and grandparents, too.

Anticipation is totally underestimated. Why do slot machines have arms? You could just have a button — but the arm heightens the anticipation.

Brain imaging gives us the hope of opening up the black box.

Activation in this region seems to be related to thinking something good is going to happen and getting excited about it.

These areas of the brain are fairly deep and not associated with math and taxes. They're more associated with emotions or how people feel before they're about to do something. Anticipatory emotions may have some role in decision-making and even financial decision-making.