There is no doubt that this is a bonanza for AFL generally.

No doubt about it, he's a big-game player. He scored better tonight than he has lately.

Event TV is still fun to view, but it could probably do with a reduction in time.

Nine will find a way back - it's very dangerous for a network to start reducing its rates.

Nine will need to seriously rebuild to maintain their premium. But more than anything, this is a great result for Seven. The momentum is clearly with them and it has continued into the start of this year with the tennis, which is again proving a great promotional platform for upcoming programs.

It certainly is a status symbol and it's big for the winner.