There is no "ROI" without the "I."

What is the ROI (return on investment) of your suffering?

Taking short cuts are costly and not worth it. Doing it right takes longer, but the result is a solid return on investment.

We're not going to see any return on our investment in this program. But it's so much more important from a strategic point of view to see what really interests people. And honestly, some of the ideas that students have come up with are better than things we've venture-funded to the tune of $2 million.

Producers are not gamblers. They want a good return on their investment.

With such limited upfront investment, we believe that it is at least worth a shot.