There is no such thing as modern art. There is art,and there is advertising.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Rumfoord had known that Constant would try to debase the picture by using it in commerce. Constant's father had done a similar thing when he found he could not buy Leonardo's "Mona Lisa" at any price. The old man had punished Mona Lisa by having her used in an advertising campaign for suppositories. It was the free-enterprise way of handling beauty that threatened to get the upper hand.

Possessions, outward success, publicity, luxury - to me these have always been contemptible. I believe that a simple and unassuming manner of life is best for every one, best both for the body and the mind.

The product that will not sell without advertising will not sell profitably with advertising.

He thought of it as free advertising.