There is nothing more difficult to define than an aphorism.

A transposable aphorism is a malaise of the urge to be witty, or in other words, a maxim that is untroubled by the fact that the opposite of what it says is equally true so long as it appears to be funny.

Better reality than a dream: if something is real, then it's real and you're not to blame.

The book is like the spoon, scissors, the hammer, the wheel. Once invented, it cannot be improved. You cannot make a spoon that is better than a spoon... The book has been thoroughly tested, and it's very hard to see how it could be improved on for its current purposes.

The most interesting letters I received about 'The Name of the Rose' were from people in the Midwest that maybe didn't understand exactly, but wanted to understand more and who were excited by this picture of a world which was not their own.

With all of its defects, the global market makes war less likely, even between the U.S.A. and China.