There will be four ancillary shows on the MyMusic channel, and we'll be updating an entire blog with up-to-the-minute music news. You can visit it like BuzzFeed or Pitchfork and get album reviews. It's all as part of the sitcom experience, written by the characters.

Benny Fine

Benny Fine

Album Blog Channel Characters Entire Experience Four Get Like Music News Part Reviews Shows Sitcom Visit Will Written You

Related Quotes

We look at 'MyMusic' as the future of the sitcom.

FutureLookSitcom

It's very rare for the Internet to have a successful narrative show like 'MyMusic.' It's really a case study for what is the future of the sitcom.

CaseFutureInternet

We'll be reporting music news every week and have real bands coming and performing on 'MyMusic,' interacting with the fictional cast as though they were real.

BandsCastComing

That's part of the 'MyMusic' idea: things that work online are the things that don't stop. If you go off the air for a long time, there's a concern about losing certain fans and momentum.

AboutAirCertain

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

BeenCurrentEcosystem