There's so much competition for leisure time, more than ever.

The more you keep costs down, the more freedom you have creatively.

People are done shopping, the pressure's off, and they'll be looking for leisure activities. But certainly, there's competition. This is as crowded a field as I can remember in a long time.

'Billy Elliot' prides itself on being a family show, and it made sense to specifically cater to a family audience with an earlier evening curtain time.

It was very constraining, much more than I ever would have thought, to run for governor.

In their view, even leisure time had to be used to the full, so as to extract the maximum of entertainment and relaxation with the minimum of delay.