There's a much higher level of organization in our Girl line.

The female customer is used to a much higher level of detail and much more aesthetic.

Specific design needs to come into play for the female golfer. For example, women's golf clubs are an inch and a half shorter than men's -- that needs to be managed. On the carry side, a woman's shoulders are closer together, so the straps need to be engineered differently.

I took it as a challenge. For us, the move to address the (Girl) market directly, head-on, really comes from demand. When females find a brand they relate to, it is important to design to fit their needs.

Talent, like beauty, to be pardoned, must be obscure and unostentatious.

People seem to lose all respect for the past; events succeed each other with such velocity that the most remarkable one of a few years gone by, is no more remembered than if centuries had closed over it.