There's a new generation of people really paying attention to hybrid, and a lot of new adopters because they're seeing them in more vehicle categories.

There's a new generation of people really paying attention to hybrids, and a lot of new adopters because they're seeing them in more vehicle categories.

Katrina totally wiped out New Orleans , ... The dealerships that were impacted are still under water. People can’t even take delivery. In that part of the country, you’ve got a real problem.

I wasn't paying any attention to them. I just kept my head down.

There's no doubt about it, show business lures the people who didn't get enough love, attention, or approval early in life and have grown up to become bottomless, gaping vessels of terrifying, abject need. Please laugh.

Manufacturers should not count on automatic loyalty among first-time buyers, even if their parents are current customers. Not only is it an uphill battle to get their attention, but traditional endorsements from family members don't appear to play a large factor, especially from a retailer view.