There's a very subtle effect, a spike, and that's what we're looking for.

I use subtle flavors that if you are looking for it, you'll find it. I do things in the back that the customers may or may not notice. They just know it tastes good.

These subtle alterations can make a huge difference. They can have a profound effect.

I don't want to call it only cosmetic, because these things do have an effect, but how profound the effect is, that I would question. Much of this is not about policy, it's about motion. It shows that they are responding; that they are moving.

It's weird. There are these little subtle changes that kind of go into looking significantly younger than you really are,

It really has more to do with looking forward, but using the subtle historical reference to a great car in our past that we think is pointing in the right direction on this company and this market right now,