There's got to be a balance.

We struck a fair balance. We feel we've been fair with all our customers.

There’s no secret to balance. You just have to feel the waves

We need to develop balance as a town.

The sunny Hawaii campaign can be launched anytime but it seems unseemly to talk about sunshine when negative news is out there.

We are continually assessing what the impacts are, and the decision to run a campaign or not and/or the scale of that campaign will depend on that assessment. If the story tends to blow over quickly, we may simply have the same marketing message that we already have on the books. If there's an impact on the business, we might assess that situation differently.