There's no such thing as a copy anymore. Everything we do now is digitally created somewhere and sent to us, or we create it ourselves. All of our equipment now produces originals. We can take jobs that are very complicated and manufacture it all under one roof without having to send it out.

I would get on the bike every morning and ride around downtown with a knapsack on my back and literally pick up orders, most of them sympathy orders. I just kept that route every day just to let people know we were serious.

We were really good at manufacturing. We have a real niche ... so we started manufacturing index tabs and started marketing those nationwide and selling to other printers and print brokers, and all of a sudden that business took off. The norm was two weeks, and we were offering next-day service, which really got people's attention.

Tom and I both, we're very confident in our abilities and our vision. I'm real satisfied that we're getting recognized, but we're aggressive in the sense that we're quick to invest in technologies that we really think make sense and are real productive, cutting-edge.

She's always a clutch shooter. That put us ahead by just enough.

They played better than us, simple as that.