There's such a low propensity to innovate. The problem is that most buyers perceive any innovation as risky, and they don't get any benefit from a success.

Southwest always starts small in a new market, but they get big pretty fast.

The need for security often kills the quest for innovation.

Innovation is an attitude, it is about constantly looking for better solutions to the way we do things

We are building a special capability at Schering-Plough to respond to these and other challenges with innovation, speed and flexibility. We aspire to continue being the company delivering the most positive change of any in our peer group, as we work to deliver our Turnaround and advance our six- to eight-year Action Agenda for transformational change.

XAML is the key innovation. It's what the tools understand natively.