These are the people who think, 'Yeah, I know Arizona.' Our goal is to show them there is more to Arizona than the perception they have.

There's been a lot of buzz about Generation X and the growth of this market.

Those cities are the hub of activity for the Gen X market. Eventually the Web site will expand and we want people to visit places outside of those metro areas.

It's a selling point for Arizona.

When you get as old as I am, you kind of believe there's nothing new under the sun, but there's always a fresh way of looking at something. That's why I love working with young people. They remind you of things you used to know and have since forgotten.

I love pretending to be other people. The more unlike me they are the better - I find other people endlessly fascinating and myself incredibly boring.