These companies need to somehow change the perception that old media is passé. Old media is trying to grab on to the new generation of media properties.

That is clearly what they're trying to do.

We've been trying to change the perception of this club for a while and you only get that change of perception of the team by performances on the field. The performances this season have been to a really high standard, hence we're in fourth spot in the competition, and rightly so at the moment.

It's trying to change 70 years of perception that an animated movie isn't a fairy tale and doesn't have dancing tea cups and...funny camels.

I think I'm trying to say that there's room for everything, that you don't have to totally change the way you are to be part of Dahn.

I've been out knocking on doors again, trying to change some people's minds.