These days. Most of us have the attention span of a meth-addicted squirrel.

While paying attention to positive and negative feedback is very important, it is not enough. What also matters is acknowledging and responding to this feedback. This is how you nurture your relationship with your audience.

Tweets about the mundane aspects of your life contain something that is vitally important to gaining followers and taking part in discussions: Authenticity.

The internet in general and social networking sites in particular are making people more reclusive than social.

Treat your entire audience with the same level of care.

The more passionate and argumentative I get the more followers and friends I make online.