These kids are just getting in trouble because the whole community has allowed them to do that.

It makes a difference with the kids because alcohol is a big problem in this community.

Our emphasis is to try to get kids better connected to the community to help them stay out of trouble.

Don't buy anything controversial. We don't want any trouble in our community.

We did that because we don't want kids in foul trouble. … We try to match up on their better shooters and we came in trying to tilt our zone. We were fortunate they missed a lot of shots.

Companies that don't understand that these kids are different as consumers, are going to be in deep trouble, too. I mean they have huge power as consumers, much bigger than the baby boom per capita. We really need to wake up and understand. Because it's going to affect the brand, it will affect everything that we know about marketing.