These new, fuel-efficient cars are helping our dealers to retain owners and capture new ones.

It's better to add hybrid cars and other fuel-efficient models to the company's lineup, as the market for those vehicles is booming. Consumers are purchasing them even though they are more expensive than conventional gasoline cars.

There is definitely more interest in fuel-efficient cars like hybrids. When the price of gas is high, everyone is interested.

It's more fuel efficient, more aerodynamic and overall just a prettier vehicle.

The Fusion, Milan and Zephyr continue to surprise us on the upside. These new, fuel-efficient cars are helping our dealers to retain owners and capture new ones. We never have been in a better position to compete for customers in an environment of rising gasoline prices.

This is not a short-term campaign. It is a long-term initiative designed to strengthen our brand, emotionally connect with our customers and make the most out of our marketing activities.