They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.
Howard Davidowitz
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MEEK MILL Your brand is your name, basically. A lot of people don't know that they need to build their bra...
MEEK MILL They have huge brand awareness.
JULIE TAYLOR A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand...
RICHIE NORTON Build a brand or a brand will build you.
RICHIE NORTON Mass advertising can help build brands, but authenticity is what makes them last. If people believe ...
HOWARD SCHULTZ It adds brand name -- and in this business, brand name is everything.
GAIL BRONSON The retailers are trying to gain market share by offering good value on their books and they want pe...
RICHARD LEWIS The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand...
JOHN QUELCH Brand names are well known to business school professors, but only one professor is a brand name her...
BILL DEDMAN Our success is a direct result of knowing how to market a brand and having the right people represen...
GREG NORMAN If a brand genuinely wants to make a social contribution, it should start with who they are, not wha...
SIMON MAINWARING As brand-name-drug makers raise prices, generic-drug makers will find room to boost their prices to ...
ALAN SAGER I have to reinvent the brand name, because I'm a brand name. Arnold (Schwarzenegger) knew how to do ...
JEAN-CLAUDE VAN DAMME The sponsors were even more keen because they wanted to have more of a brand awareness down here.
BEN BROOKS With China, India, Russia and other developing countries growing in market importance, recognition a...
ISADORE SHARP The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the D...
JOSEPH ABBOUD Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragme...
ERIC KIM They already have a tremendous brand name out there. They're not going to lose any customers.
AYDIN TUNCER If you don't build a personal brand, someone else will brand you with the wrong label.
RICHIE NORTON As semiconductor companies, they are both trying to take the reins of the digital home. Having a bra...
IDAROSE SYLVESTER It would be easier to build the OzEmail brand than the iiNet brand, but that's for Michael Malone to...
DAVID SPENCE People are not going to switch from their trusted brand to a new and similar brand without good reas...
ERIC BOLESH NASCAR racing provides more brand awareness and interest than any of the other major sports. The opp...
DAVID FRICKE So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and n...
DAVID STEEL On average, it takes as much as $100 million in paid media for a brand to be a household name in Ame...
JAY SAMIT Generic drugs are a side show in a circus, ... They attract a lot of attention, but the main event i...
ALAN SAGER Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve o...
GIDEON HAIGH The AT&T brand reflects what customers are looking for. They want the latest technology and services...
EDWARD WHITACRE They are just lovely. They are brand new, solid, well-built homes.
SUSAN ANDERSON We intend to remain the younger brand. That's a market we are really focused on.
IAN BEAVIS It's a marketing investment - they are trying to gain a wider exposure for their brand and their com...
JEFF SOBUL This chapter of the lawsuit is now closed, giving us a new chance to develop brand image and improve...
EUGENE HUANG The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very sm...
BILL NICTAKIS We helped them define what Harley stood for and build Harley positioning and build a licensing progr...
ALAN SIEGEL We've been with those brands for years. They do very well and have name-brand recognition.
BOB LOCKE We're in the learning process. The game is brand new to them.
BILL FICHTER It's an odd arrangement of competition and cooperation, ... Because [the joint venture] is Netscape ...
ANDREA WILLIAMS This move into Puerto Rico is part of our strategy to aggressively drive exports and to build Red St...
GRACE SILVERA It's going to be an uphill battle. They don't have a brand name or much economies of scale.
KOICHI HARIYA What I don't think this man realizes is that he's giving my dreams--and my nightmares--a new name. <...
M. LEIGHTON In the present day corporate world, it is utmost important to build a personal brand for yourself an...
ABHISHEK RATNA Build a lifestyle around your brand, and the audience will follow.
EVA CHEN I'd think they'd want to make a clean break with Howard. In New York, they threw out the whole K-Roc...
ADAM JACOBSON Augusta is the perfect market for us to deliver our decentralized brand of banking,
BILL DOUGLAS We are using Tom Wolfe's name as a brand, rather than the title of the book. He is an icon himself.
TANYA FARRELL How people perceive your brand will determine how they will receive your brand
BERNARD KELVIN CLIVE We used to all be small local companies. We were always a brand locally and now we're a brand nation...
JOEL RASSMAN We're a small company and I understand that this market is one that looks really inviting to competi...
ARSHAD CHOWDHURY God seemed to have become a brand, a packaging, and people purchase this trusted brand with such fai...
JUSTIN VILLANUEVA When you think about the NASCAR brand, it resonates everywhere. They have the No. 1 sports brand.
MAGIC JOHNSON This raises awareness and gives Disney a physical presence in China. It is a great beachhead for pro...
LAURA MARTIN There are plenty of trusted Internet brand names, but if you're new to the Web you may not know them...
JAMES MCQUIVEY People need patience. It takes time to build a brand.
CARMEN BUSQUETS You have to create a consistent brand experience however and wherever a customer touches your brand,...
ANGELA AHRENDTS When I rep a celebrity, to me they're a brand, not just a person - and a brand has attributes and th...
HOWARD BRAGMAN People are not enjoying life because they're trying to be something or brand themselves.
RASHIDA JONES I think they are going to sell off a number of the assets. The real plumb here is the Conrad brand, ...
SAM LIEBER The challenge at this point is helping a brand understand they're not just commissioning a viral...
CHARLES LINCOLN NEAL Financial awareness is now key at an earlier age because young kids are becoming more aware of consu...
BRENT NEISER If you like name brand, you know Edinburgh is the place to go, they've got plenty of them.
TIFFANY ANDERSON The new graphic design will present a single KLEENEX(R) Brand image to our customers worldwide, whil...
JAN SPENCER My retail partners, they are my brand ambassadors. They're the ones who are selling the shoes to...
EDGARDO OSORIO The power of a global brand name is more important and valuable today than ever before.
ISADORE SHARP This study clearly shows a significant positive impact on brand perceptions and purchase intent for ...
BONNY BROWN This study clearly shows a significant positive impact on brand perceptions and purchase intent for ...
DR. BONNY BROWN That is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a bra...
ANDREW GUILFORD Lender's number one market share position, strong brand equity and orphan status within the Kellogg'...
IAN WILSON The Aero brand air mattresses are like a thick bed that you just put on the floor. They fold away re...
WAYNE COLWELL In a world of selfie-addiction smile usually is the brand name for an essential drug called pretense
MUNIA KHAN Initially, I think they will be successful because they only have market share to take, and none to ...
JOE HAWK Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used ...
PETER YORK I intend to build this brand again, ... Elite is legendary.
DONALD TRUMP Obviously, it's a great opportunity for somebody else to build a brand in their absence.
CHARLES BULLOCK We're getting back to the simplicity of why people love the brand. They can really hear the wit and ...
KATIE BAYNE The show has never fit WB the brand. Now I think their brand is changing a little bit. But there are...
BRENDA HAMPTON If you don't have some control of how your image is used commercially, you really can't build a cons...
CAROLYN BIVENS I think it takes 30 years to build a luxury brand.
TAMARA MELLON Our philosophy from the beginning has been to build a well known brand.
GARY GERDEMANN This is a real successful brand with great name recognition and household penetration.
ANNE SULLIVAN For a truly effective social campaign, a brand needs to embrace the first principles of marketing, w...
SIMON MAINWARING I did everything in my power to give my brokers brand identity and clout in the market. I saw my job...
BARBARA CORCORAN It's not that nobody's using Lycos anymore. The awareness of the brand is still there. But awareness...
ALFRED TOLLE When people use your brand name as a verb, that is remarkable.
MEG WHITMAN The evidence will show that is an incredible brand that even Nike would die for. It's a brand IBM wo...
ANDREW GUILFORD Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inher...
GIDEON HAIGH Lack of direct competition allows for lower spending. Me-too brand teams must make a name for their ...
ERIC BOLESH We're not going to have brand traction within three months. Building a brand takes many years.
DON MCDONALD We're disappointed that the Check Point thing fell apart. They had worldwide sales and distribution ...
MICHELE PERRY I think the challenge in transforming an industrial brand into a luxury brand should not be underest...
CLAIRE KENT We're going to build our brand around this line.
ALLISON HOOPER Global branding is behind the success of Pepsi. It is about how to manage a global brand successfull...
RON COUGHLIN To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the ...
BRITT BEEMER Intel's strongest position is still in notebooks. They have created a strong brand, and its notebook...
CHRISTOPHER CASO J.P. Morgan had a fairly strong independent streak. In the last two-to-three years, they decided the...
CHARLES PEABODY With a strong personal brand, you become the only option in the eyes of your ideal customer.
AMBER HURDLE Westin's move to completely smoke free fully supports our brand positioning of renewal and creating ...
JANET LEWIS You often love someone not for what they are, but for what you are when you are with them.
JEFFREY FRY They have to describe the item - they have to know the brand.
DAVE IVERSON We always talk about how you have to build a brand from the inside out, not the outside in. Brands a...
DAN LEVITAN
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-Captain Andreyasn
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If violence wasn't your last resort, you failed to resort to enough of it.
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AARON HOWARD LIfe? LIfe? It's Death that makes life worth living for.
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A.G. HOWARD He spins us both, wrapping us in his wings until I’m dazed and giggling.
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HOWARD SCHULTZ Being confident is the key to life. Don't be afraid to be you! I'm super different from a lo...
LEO HOWARD I would be nowhere without martial arts. It's a passion.
LEO HOWARD I've done all kinds of martial arts. I have my blackbelt in Shorei Ru. I'm doing Wu Shu. I d...
LEO HOWARD I was bullied in first grade, and it's definitely not fun. But always tell somebody instead of h...
LEO HOWARD It was fantastic playing Conan; it was such an experience to go out of the country and be this barba...
LEO HOWARD Bruce Lee only played himself. Chuck Norris is a martial artist that does acting. I want to be an ac...
LEO HOWARD Don't give in to all the cliques and popularity. It means nothing. I know super popular guys, an...
LEO HOWARD