They are small, and one might think this is inconsequential but their numbers are creeping up. I don't think, based on what we know about Toyota, they should be ignored.

It's going to be small. New Orleans is not a major metro [area].

He's had a very good year. The number he cares most about is wins. The other numbers are inconsequential. That's a credit to him; 38 wins is a lot of wins.

I think incentives are very much an integral part of the industry. It's a very sophisticated pricing tool. The Asians are clearly much more into the incentives game this year.

So is this great and wide sea, wherein are things creeping innumerable, both small and great beasts.

I think there was always a feeling that offensively, he was capable of putting up monster numbers, ... He's always put up pretty good numbers, but I think there was always a sense with him that there was more to come. To me, he's probably the MVP of the league right now.