They generally attract a mixed audience of men and women.

It's the proverbial leak in the dike. Does that (Japan trip) make it more likely? Yes.

The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.

She's a woman, you're a dude. You're not supposed to understand her. That's not what she's after.... She doesn't want you to understand her. She knows that's impossible. She just wants you to understand yourself. Everything else is negotiable.

If men knew all that women think, they would be twenty times more audacious

Men become much more attractive when they start looking older. But it doesn't do much for women, though we do have an advantage: make-up.