They help you capture the attention of the press and the public, ... and so in capturing that attention perhaps it's the first threshold that you cross.

We believe that when someone is wrongfully incarcerated, the press can help draw public attention to it so it can at least be re-examined again.

What celebrities do is they help you break through the sound barrier,

Well the press and things like that are pretty hard core, but I don't pay too much attention to that.

One of the reasons why Brooklyn didn't go to a (Spanish) school was because of the press attention,

She's an unselfish kind of player. She's very good at passing to help break the press... And being 6-4, that's a given [when it comes to college recruiting interest]. That's something you can't coach. A lot of times when you are that big, you can't run. But she gets up and down the floor well and has nice hands. She catches just about everything that's thrown around her.