They target the 'good enough' consumer. Cost is harder to control when you're bigger. The challenge comes when you hit 200 to 300 stores--that's when you lose control.

The consumers love it. That idea of disposable fashion is really appealing.

He didn't follow someone's design. He designed what he wanted. That's an extreme reversal of where trends and styles come from.

[The quality of the products, made in countries ranging from China to Swaziland and even the United States, isn't impeccable--sizes are not uniform, and the stitching is clumsy at times. Yet some consumers don't mind the price-quality trade-off.] They target the 'good enough' consumer, ... Cost is harder to control when you're bigger. The challenge comes when you hit 200 to 300 stores--that's when you lose control.

tariff engineering.

Having a national tobacco monopoly is a challenge, not because the national monopoly is going to necessarily thwart control efforts, but they will stand in the way of the government seeing this as a development issue.