They tried it because it's something new, and it has flavor and it's different.

This one smells like strawberry.

If flavor attracts youth, they're going to put flavors in their products.

Savor the flavor

The flavor the came to me was a luscious Sincerest peach that I once had in California. This heirloom variety needed time to ripen on the tree to achieve its peak flavor. Unlike other peaches that were picked unripe so they would ship more easily, Sincerest peaches had to be eaten right away. But they were worth it- fragrant, luscious, juice-dripping-down-your-chin perfection.

It wasn't often that I had difficulty tasting something. Flavor was the way people like me made sense of the world.
We knew that there was a flavor that explained you-even to yourself. A flavor whose truth you recognized when you tasted it. A flavor that answered the question you didn't know you had.
Perhaps it was a voluptuous vanilla that your sharp-edged self could sink into like a pillow. Or a homesick pomegranate, each seed like a ruby slipper that would take you back to the place where you were loved and where people had missed you.