They're attractive because they're very easy to steal and very easy to sell.

It deters thieves because they don't want to steal something that's been engraved or marked, where it can actually be identified with a specific person.

We'll be able to instantly identify that marking on there and be able to trace it back to the original owner.

We're gonna totally sell out and try to dominate the world.

It's like everything in life: if they're physically attractive, they have an advantage.

It is not easy to steal where the landlord is a thief