They're playing it down. They're very concerned about their corporate persona and don't want to flaunt anything.

Don’t flaunt your dream

Money is tight. I'm seeing a lot less sushi this year than I've seen in a long time.

No one wants to appear to be overly lavish. They're concerned about how they would look.

Why be modest. Unless its ABSOLUTELY necessary. If you got it, show it. NOT flaunt it . Simply show and let others appreciate. And no I'm NOT conceited, I'm simply proud.

She put out a persona that wasn't really her. Once I found out who she really was, I found out she was a very normal girl. I found out she's very rigid.