They're promising very good numbers that they have a better-than-even shot to obtain. The patriotic swell of the country I think will help the numbers.

It's not as bad as it was yesterday but the swell is up a bit and there's huge numbers of people on the beaches and they don't look like they're going home anytime soon.

I don't think the Super Bowl is the right place to buy a spot that is less expensive. You have to be very wary, because even if you save $300,000, it could turn out you could have paid more on a cost-per-thousand (viewers) basis. It's one of handful of events where the position is as important as the price. Where your spot runs is part of negotiations.

Networks would have no problem putting the debates on a Saturday because nobody watches network TV anymore on that day. But the debates are something they have to cover. It's just something they do.

We've got to swell hearts up,

On the whole, I think it's a great puzzle. I think it's basically like a crossword puzzle with numbers. I think that's the best way to describe it. It really works out the mind and it's a fun game to play.