They're trying to push us. I've had to tell a few people more than once.

Guys are coming straight from work, paint all over their clothes. Some guys have so much sheet rock or plaster on them they look like ghosts. You shouldn't play golf dressed like a construction worker.

You don't go to Ruth's Chris [an upscale steak house] wearing painter's pants.

We're just trying to get a great response. This is our first one, we've heard of other people who have done it.

Our objective is not very different than it is for other people with strong content. We are trying to understand the risks and opportunities ... while bringing more value to the fans.

It's not just in financial services. In manufacturing environments, we're seeing people trying to steal intellectual property.