They've been very aggressive so far. It's interesting, because for the past six years they've been trying to wean people off the idea that the Internet is all about low prices.

Statistics show that in the past, people who are hungry are labeled as trying to beat the system. Statistics show it?s just under 50 percent of our households that have at least one adult who is employed. So, it?s an issue of wages not keeping up with the cost of living in this area. It?s a clear picture in Northwest Arkansas of those who have and those who have not, and there?s nothing in between.

The impacts of this past winter have been cumulative.

He's always cool under pressure. He's always been that way. He was trying to stay calm, and I was going crazy.

Computer hardware and consumer electronics had a stellar season with the price reductions.

The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.