Things come and go, but the Ant Farm is very much like Barbie or G.I. Joe or Hot Wheels that have managed to survive. The novelty was creating a whole world that you can see.

I think Barbie is in another transitional period.

It's certainly getting grown-ups like you talking about Barbie, and the metaphor that they are using reflects the majority of people's fascination with celebrity.

When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.

It's like an ant farm. You see some of the ants. But there are so many underneath.

I got an ant farm. Them fellas didn't grow sh*t.