Things that burn very brightly, we wonder how long they can keep burning.

I'll let myself obsess over things.

It's better to burn brightly for half as long than to be a dim lingering light.

The entertainment industry and my place in it is a place where you burn brightly for as long as you can.

It's better to burn brightly for half as long than to be a dim lingering light.

I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.