This began in Greenville, S.C., when we wanted to do something different when nobody else was touring. We didn't even do tickets, we just had people pay at the door. We had more than 6,000 people show up for the first show. The next year we went out with Bob Carlisle (known for 'Butterfly Kisses') and called it the January Jam, until it expanded out of January. Then it became Winter Jam.