This database is of the entire market, not just those who are doing business with us.

We're kind of setting up various Petri dishes full of experiments and then we'll be measuring and correcting. I think incremental improvement in your market always hits your bottom line pretty nicely - so if we can improve acquisition efforts by a half of a percent or a percent, or improve retention by one or two percent, that's very significant.

[We're interested in] understanding a little bit more about what different segments are interested in with our product offerings and perhaps doing a little bit more in the CRM area of connecting with them on content or events they might be interested in - so both acquisition and retention.

There have been at least 90 independent studies conducted that show business is not affected because customers, like me, who do not smoke will start coming around. There are a lot of places I won't go into and music that I can't listen to because of the smoking environment.

committed to taking steps to ensure that e-commerce remains a secure place to do business.

It's not that other business administrators aren't, but Fran is one of the most honest people I have ever met, in her work and as a human being.