This is a big investment on his part,

If you own the land, you have a long-term investment with more security that the timber will be there over the years. If you let it go and it goes to other uses, you'll never get it back.

We believe the long-term outlook for hotel investment remains quite attractive. While we are not driven by a specific timetable, our over- arching objective is to strategically invest $500 million annually over the next several years in the acquisition and development of primarily hotel- related opportunities. We have carefully assembled a first class investment team over the last several years, and our depth in this area continues to fuel a very active pipeline of prospective investment opportunities. HEI now has 13 professionals, with more than 185 years of collective experience, driving its acquisition and development effort with several additional positions to be filled in the coming months.

It sounds simple, but the best way to ensure a good ROI on your sign investment is to choose the right signs for your business.

That means we don't have freedom of speech anymore.

We feel it's safe, we feel it's a viable technology and we're supportive of it,