This is a pioneering concept in delivering online video. The online ad industry, in general, is climbing steadily, and online video is really hot. A free product seems like a winner to us.

Christophe has a really interesting take on the concept of the video game. And you do have a sense of what it must feel like to be stuck in this chase. Since we've been making the film, we see the vision and the script come alive. It's a very visual piece so when [reading the script] you won't necessarily understand what it is but every day has just been an assault on the senses.

In terms of confidence that a vendor can pull it off, with multiple events at the same time, there were only a few who can do it.

There are no commitments beyond this year. We will gauge the demand and the business model to see if we have happy advertisers and happy consumers.

We think we'll surpass that.

We're expecting to send millions of streams to millions of consumers throughout the tournament.