This is going to be the beginning of a big thing. Jackson is full of these really wacky people.

Since the beginning of the year, we've aired a series of ads in the U.S. that remind people of the simple reasons why they love Coca-Cola, the product. With The Coke Side of Life, we are reminding people why they love Coca-Cola, the brand. Overall, the message is that only a Coke will do because in the most basic terms, Coca-Cola is happiness in a bottle.

The coaches wanted us pressure them and get the lead at the beginning. That is what we did.

I've enjoyed being a part of something from the beginning, when we were still finding our footing.

It's more crowded this year. There's a mad rush in the beginning trying to run around and get all the free little stuff. We probably won't get too many goodies now.

Style ain't nothing but keeping the same idea from beginning to end. Everybody got it.