This is kind of like hitting the nitrous button on a food career. This is full throttle.

Food is not just eating energy. It's an experience.

One of my good buddies is Marcel Reece with the Raiders. He's a big 'Triple-D' fan; he's a big food fan.

Triple D is all about three things: Food, story and character.

Short of screaming-hot Thai food, everything can be suitable for kids too.

It's tough, you know: I'm a chef first, and a restaurant owner, way before I was ever on Food Network, and it's a tough business.