This is not the only television programming that people have. They have the Internet. There is almost nothing on television to which people don't have an alternative.

There are plenty of trusted Internet brand names, but if you're new to the Web you may not know them. Ask friends where they go and who they buy from. When you use a search engine, you'll see some mom and pop shops that may be totally trustworthy, but you don't know. If you don't have the luxury of a recommendation, stick with a brand name that you're familiar with outside of the Web.

The curse of television [is] the programming department-all trained to look for the same kind of show.

These people have some sense in their minds of the steps they're going to take in life. Somewhere, they're programming.

With In2TV, we are enabling Web users to experience and interact with television programming in an entirely new way, and creating a new distribution platform for TV content, ... We view this collaboration as truly transformational.

With In2TV, we are enabling Web users to experience and interact with television programming in an entirely new way, and creating a new distribution platform for TV content,