This is similar to when we decided to get into the pickup truck segment.

With the all-new 2007 Dodge Ram 3500 Chassis Cab joining the Dodge Sprinter, Dodge Ram pickup, Dodge Ram Box-off models, and Dodge Caravan and Grand Caravan cargo vans in the Dodge commercial vehicle lineup, Dodge grows even stronger in the commercial vehicle segment. With the addition of the Dodge Ram 3500 Chassis Cab, Dodge offers a lineup of innovative and capable commercial vehicles and services that provide business customers with the confidence to take on any work challenge.

You can't design one truck to fit everybody. So we're designing a wide variety of trucks.

It's still the largest segment out there.

We know how important the truck market is.

You have two competitors that are very credible and very much entrenched in the segment.