This is the first giant step in making content available to more people in more places more often. It is the future as far as we're concerned.

This is the first giant step in terms of making content available to more people in more places, ... This is just the beginning of what we believe will be a long and prosperous relationship between Apple and Disney.

It's going to be seen by, I'm told, as many as a billion people, which is tremendous,

This is the first giant step to making more content available to more people online. It is the future as far as I'm concerned. It's a great marriage between content and technology and I'm thrilled about it.

I don't think that it's out of the question that a DVD can be released in the same window as a theatrical release. I think that all the old rules should be called into question, because the rules, in terms of consumption, have changed so dramatically.

Are there challenges? Absolutely. But in aggregate, this is a very strong and valuable company.