This is the first program to cover the commercial industry as comprehensively as we are doing. We are gratified that 90 percent of the producers have signed up for the program, and more will come in as we go along.

But we're not waiting for signs to show up.

Getting in the tournament is big, but each step after that is such a great commercial for your program. It helps recruiting, it sells tickets, all those things. It gives your program so much more visibility around the country.

It's really an excellent industry, and once you cover fixed costs, it's very profitable.

My first thing was a McDonald's commercial.

It is exactly the type of enterprise which should be left to industry and the [commercial] marketplace.