This is the most recognizable sponsorship we have been involved in on a corporate level.

I'm very involved in the writing on every level.

I have a recognizable silhouette.

It could just happen to anyone. It's just a horrible thing.

I hope it's going to give our employees a sense of pride.

The level of athleticism and discipline they bring, you can't put a value on it. There's something to be said about them. They understand the hard work that goes into it.