This is the only entertainment sector that has shown sustained growth over the past decade. That reflects well for the future of the game market relative to the entertainment industry.

The entertainment software industry has no reason to run and hide. We do have responsibilities to consumers, and we've been proactive in meeting them.

It is therefore time to look past legislation and litigation in favor of cooperative efforts to accomplish the common goal of ensuring that parents use the tools available to control the games their kids play.

Interactive entertainment is going through a dynamic period, ... Video and PC games are becoming ubiquitous worldwide as the industry ... (creates) new technology and a range of content to keep up with growing demand from consumers.

This research suggests that proposals to regulate video games may backfire with American voters who, unlike some elected officials, appear to fully understand that they should control the entertainment that comes into their homes.

Microsoft fired the first salvo, if you will, in 2005, and the rest of the parties will join the battlefield in 2006.