This isn't just about driving growth. It's about staying in business.

Business spending is evidently strong and will remain so for the rest of the year, driving overall economic growth.

We believe this is a rallying cry – a rallying event – for NBC Universal for our digital strategy.

Conventional wisdom, it's an enemy at a time like this. In media today, I don't think there is a single rule that can't - and frankly, probably shouldn't - be broken.

We envision connecting more deeply online, on mobile and on demand with key consumers throughout their various life stages -- from their unique interests to their finances to their health and well-being. We are also looking to create a more customized consumer healthcare experience, working in association with GE Healthcare.

We believe this is a rallying cry - a rallying event - for all of NBC Universal from a digital perspective. It gives us scale and it creates the kind of growth engine that we expect for our digital efforts.