This money right here is going to the youth football league because a lot of kids in the inner city will appreciate that. Make some noise for the kids, man,

I learned how to take other people's mechanisms of promoting their stuff through me as opposed to promoting my own stuff, as far as getting Snoop DeVilles, SnoopDeGrills, Snoop Doggy Dogg biscuits, Snoop Dogg record label, Snoop Dogg bubble gum, Snoop Youth Football League.

It's so easy for a kid to join a gang, to do drugs... we should make it that easy to be involved in football and academics.

My younger son, Cordell, aka Lil Snoop, loves me like a fan loves Snoop Dogg. He's inspired by making me happy. My older son, Corde, aka Spank, does everything I say, with effort and determination - but he does it for himself. He gets his thrill out of seeing his own results on the football field.

If you stop at general math, you're only going to make general math money.

In the black culture, certain kids are given nicknames that they roll with forever; the nicknames outweigh their real names. I'm one of those scenarios.